Who What Wear
Festive House 2023

Festive House marked the first ever Who What Wear UK IRL event bringing together influencers and editors in an immersive, content led setting. Designed as a festive countryside escape, the experience created a unique space for leading voices in fashion and beauty to connect, collaborate and create.

Hosted at Kin House, the event combined elevated brand moments with a relaxed, editorial atmosphere. Throughout the day, guests were invited to take part in curated experiences including a festive “glow-up” get-ready-with-me room, candle painting workshops, and a winter ramble through the surrounding grounds  -  all designed to inspire organic content creation and meaningful connection.

The evening unfolded with a pre dinner cocktail reception followed by an intimate candlelit dinner, bringing together top-tier influencers and editors in a beautifully styled setting. The event delivered a full 360° content opportunity for attendees while strengthening relationships between talent, editors, and brand partners.

As Who What Wear UK’s first event of this kind, Festive House set the foundation for future experiential gatherings, proving the power of thoughtfully curated, in person moments within the fashion and beauty community.

For these UK house events, I oversee the end to end creative production and commercial delivery of the event. My role sat in the middle of production, sales, editorial, sponsors and talent, ensuring the event delivers both creatively and commercially for all stakeholders.

I manage the overall event budget and work closely with the sales team to shape and sell sponsorship opportunities, ensuring they have the materials, information and creative direction required to successfully bring partners on board. Once sponsors are secured, I collaborate closely with the project manager and creative production team to ensure each partner’s activation was delivered to brief, visually compelling, and aligned with Who What Wear’s editorial standards.

A key part of my role involved acting as the central point of coordination between teams. I work closely with the styling and creative production teams to bring brand moments to life within the space, while also ensuring the event maintains the credibility and editorial quality expected of the Who What Wear brand. This includes briefing editorial teams in advance and ensuring they were fully prepared to capture content and coverage throughout the weekend.

I also lead the booking, negotiation and management of influencer talent for the event. This involves contracting creators, briefing them on deliverables and creative expectations, keeping them updated with event logistics, and acting as their primary point of contact on site to ensure everything ran smoothly.