M&S LFW

This project captured the personal style of the key Who What Wear UK editors team during London Fashion Week, showcasing how they styled key pieces from the M&S Autograph collection. The content blended brand integration, offering an authentic look at how editors interpret trends and incorporate them into their own wardrobes during one of the industry’s busy periods. 

I oversaw key production elements to ensure the project ran seamlessly from planning through to post production. I coordinated product and styling logistics to ensure all pieces were sourced, organised and delivered in time for the shoot, while also managing location, recce’s and any required permits to support filming across multiple London locations.

I booked and briefed the photographer ensuring the creative direction and visual tone of the project were clearly communicated from the outset. During post production, I worked closely with the Photographer keeping  the edit on schedule while ensuring the final stills reflected the original brief and editorial vision.

Acting as a central point of communication across teams, I collaborated closely with editorial, the Photographer and the project manager, who was liaising directly with the client. This ensured the final piece delivered both creatively and commercially, capturing the energy of London Fashion Week while highlighting M&S as a destination for stylish, trend led pieces.