Mulberry

This video was created as part of the Loves of My Life franchise for Who What Wear, within a wider brand campaign we had with Mulberry. The concept centred on profiling editor Rebecca and her personal relationship with London, using the city as both narrative backdrop and visual storytelling device.

The short film followed Rebecca through some of her favourite spots across London - mixing iconic locations with more personal, lesser known places that reflect her daily rhythm in the city. Through a series of conversational prompts, she shared memories, style influences, and her perspective on what makes British design and style so distinctive.

Shot in a candid, documentary style, the video captured Rebecca moving through the city from bookshops and cafés to galleries and London streets while naturally integrating the Mulberry Bayswater handbag into the story. Close up product moments were woven throughout, highlighting in an authentic, lifestyle led way.

The final film balanced editorial storytelling with brand integration, celebrating London life, personal style, and the enduring appeal of British design.

My role involved overseeing key production elements to ensure the project ran smoothly from planning through to post production. I booked and briefed the video editor, coordinated product and styling logistics to ensure everything arrived in time for the shoot, and managed location recce’s and any required permits.

I also supported the post-production process to ensure the edit stayed on schedule while maintaining the creative direction set out in the brief. Acting as a central point of communication, I worked closely across editorial, the video team and the project manager, who was directly liaising with the client to ensure the final film delivered against both the creative vision and campaign objectives.