Skoda Cycling

Three core brands were leveraged to engage key Skoda audiences within our Cycling and Women’s Lifestyle portfolios. Successfully created bespoke branded content that resonated with our audiences' passions, utilising print, digital, and social media to inspire and influence them.

The primary objective was to highlight the performance and quality of skoda cars, encouraging a reappraisal of the brand. Additionally, we aimed to connect with all cycling enthusiasts - both male and female—including athletes, casual cyclists, Tour veterans, and first-time bike owners.