M&S

Part of the Who What Wear “We Try Before You Buy” franchise, this collaboration with Marks & Spencer showcased the new Autograph Collection through a dynamic street style shoot across London. The project highlighted real life styling inspiration, giving readers an authentic look at how the pieces can be worn in everyday settings.

I oversaw all aspects of the shoot from London location scouting and securing permits to coordinating styling, product delivery, and on-set logistics ensuring the creative vision was executed seamlessly. I also managed post production to guarantee the final imagery stayed true to both the Who What Wear editorial tone and M&S campaign objectives.